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Launching PROJECT, Virgin's iPad magazine

Launching PROJECT, Virgin's iPad magazine

Today I am in New York launching PROJECT, our iPad-only magazine.

When my daughter Holly, who is Special Projects Manager at Virgin Group, first told me that she had agreed to sponsor an iPad-only magazine idea from one of our young entrepreneurs, Giovanni Donaldson, I thought she was talking double Dutch!

It wasn't until Anthony, Gio and Holly showed me the amazing, innovative editorial and advertising in PROJECT that I ‘got’ how groundbreaking digital publishing can be. To be frank it blew me away.

Watch a preview video of PROJECT above and be part of the PROJECT.


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